The major differences are how the heat is distributed to the decks, the type of materials that are used in the construction, and how they generate their steam for the baking process.Ĭyclothermic ovens circulate hot air between and around the decks either indirectly through a heat exchanger or directly from the burner. While they may appear similar from the outside, each has its own baking characteristics and advantages. There are three basic types of gas/oil fired, stone hearth deck ovens. Differences in design can have an impact on the quality and quantity of product that you can produce. As one looks for an oven to meet their production needs, there are often many questions as to which is the “right” oven to purchase. Spread the word that you are now a member of the Twitter-verse and, over time, your audience will grow. Include your Twitter handle on your business cards, mailers and in your email signature. Put up a sign in your store inviting them to follow you. You can't just expect to set up a Twitter account and have people find you. Show your followers that customer service matters to you. If someone has a problem, be proactive and address it quickly. Use it to monitor your company name and brand to find out what your customers are saying about you. Twitter search is a very powerful - and often underutilized - tool for reputation management. They don’t call it ‘social media’ for nothing!īeing in the food industry has a distinct advantage - everyone needs to eat! Posting images of your product can literally make your customers hungry for more! Ask questions, respond to others, start conversations. It is one of the most powerful open communication tools we have available to us today - and it’s FREE! Yes, promoting your product is important, but engaging your customer in conversation will make you so much more memorable to them. Twitter is so much more than a digital billboard or direct mail system. Followers will quickly lose interest, however, if you tweet about walking the dog three times a day.
If you’re doing something interesting or meaningful to your business, by all means let people know about it. Remember, your followers are your target audience the people you will be speaking directly to. Following everyone you see in hopes that they will follow you back is a waste of your time and energy. Be Selective About Who You Follow, And Who Follows You.ĭespite what Ashton Kutcher might lead you to believe, the Twitterer with the most followers doesn’t always win.Here are some key tips that will help you leverage the potential of Twitter in order to successfully promote your business. Whether you own a bakery, bagel shop, or pizzeria, the first thing to remember is that Twitter is just a tool, and it will only ever be as effective as you make it. You've probably heard how other businesses have found success riding the Twitter wave, but you’re still wondering if it’s right for you. How could you not? Over the past year, Twitter has exploded into a cultural phenomenon. Twitter this, Tweet that - you’ve heard the chatter.
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